Thursday, December 6, 2007

TeenPatti.com Logo and Website Redesign

Previous logo:







Comments on existing logo:
Poor readability
No symbolic form (club image was used at places but that was too generalized so as to be associated to any particular brand)

Brief:
A visual symbol (preferably 3 dimensional) and a logotype which works well when used individually as well as combined depending on the area of application
Emphasis on the “number 3” teenpatti (three card poker)



New logo:










Comments on the new logo:
Strong visual form
Although the symbol has all the four suits but still it supports the name three and the club which was a part of existing identity remains prominent here as well.
Symbol directly associated with the type of business


Concepts:

A: Using the club as a symbol as an extension of the existing logo









Comments:
The club symbol carries forward the existing identity to some extent
Strong visual form but too simplistic to have a remembrance value of its own


B: Using three suits to support the name teenpatti (three cards)










Comments:
Lacking visual symbol
Use of only 3 suits may give a wrong impression that teenpatti is played using cards having three suits only










Comments:
Lacking single visual symbol
Use of only 3 suits may give a wrong impression that teenpatti is played using cards having three suits only







Use of only 3 suits may give a wrong impression that teenpatti is played using cards having three suits only



C: To overcome the Using all the four suits, but still supporting the name teenpatti













Foe website design and details visit www.teenpatti.com

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