Thursday, December 6, 2007

Design Mechanics Identity and Website Design

http://www.designmechanics.in/

Design Mechanics is an online creative, web-solutions and software development Company”. Design Mechanics has expertise in user interface designing, animations, online advertising creatives, web applications and customized software development.

Logo




























Brief:
The logo should reflect growth, focused & clear vision, creativity as well as technology.

Options:

























Website:


TeenPatti.com Logo and Website Redesign

Previous logo:







Comments on existing logo:
Poor readability
No symbolic form (club image was used at places but that was too generalized so as to be associated to any particular brand)

Brief:
A visual symbol (preferably 3 dimensional) and a logotype which works well when used individually as well as combined depending on the area of application
Emphasis on the “number 3” teenpatti (three card poker)



New logo:










Comments on the new logo:
Strong visual form
Although the symbol has all the four suits but still it supports the name three and the club which was a part of existing identity remains prominent here as well.
Symbol directly associated with the type of business


Concepts:

A: Using the club as a symbol as an extension of the existing logo









Comments:
The club symbol carries forward the existing identity to some extent
Strong visual form but too simplistic to have a remembrance value of its own


B: Using three suits to support the name teenpatti (three cards)










Comments:
Lacking visual symbol
Use of only 3 suits may give a wrong impression that teenpatti is played using cards having three suits only










Comments:
Lacking single visual symbol
Use of only 3 suits may give a wrong impression that teenpatti is played using cards having three suits only







Use of only 3 suits may give a wrong impression that teenpatti is played using cards having three suits only



C: To overcome the Using all the four suits, but still supporting the name teenpatti













Foe website design and details visit www.teenpatti.com

Autogyan Indentity and web portal design

Autogyan: The encyclopedia of cars- new, used, latest and future; from designs to mechanism, from specifications to comparisons.

AutoGyan is a complete portal dedicated to automobiles from all over the world. It has a huge database of the cars with its detailed features, photos, dealers etc, along with whole lot of information related to the automobile and travel. This site has a version which can also be accessed using mobile phone (WAP). This portal has all the modules like discussion forum, user image gallery, blog, poll etc. This site is in the process of going live.
www.autogyan.com


Logo












Brief:
The portal provides a lot of information about cars in an organised and simplified manner. So the logo should reflect simplicity, in-depth knowledge and should be unique.

Homepage

The homepage was designed so as to give a glimpse of the complete site.


(a vast amount of information arranged in a simplified manner)


Icons were created to further stablish the Autogyan identity in users' mind.


























Inside Page: